Sycamore Tree Theatre Team

Social Media Guidelines

For Team Members

As members of the cast, ensemble, orchestra, or crew in a Sycamore Tree Theatre production, you represent the theatre both on and off the stage.  These guidelines ensure that everyone’s online presence reflects professionalism, respect, and enthusiasm for our productions.  We encourage you to post and be active on social media to support the theatre!

Sycamore Tree Theatre social media properties:

1. Representing Sycamore Tree Theatre

  • Remember that your posts reflect the image of the theatre company as a whole.
  • Share content that portrays the production, cast, and staff in a positive and respectful manner.
  • Avoid negative or critical comments about the show, fellow cast members, or production decisions.

2. Posting About Rehearsals and Shows

  • You are encouraged to share your excitement and behind-the-scenes moments.
  • Always tag the official theatre account and use the designated show and company hashtags:
    • #IllBeHomeForChristmas2025
    • #SycamoreTreeTheatre
  • For Instagram, use the “collab post” option whenever possible so the content appears on both your account and the theatre’s page.
  • Do not post major parts of the show or scenes that would spoil the performance for the audience.
  • Ensure captions, videos, and photos are appropriate for all audiences and align with the theatre’s image.

3. Respect and Consent

  • Avoid sharing content that could misrepresent, embarrass, or make others uncomfortable.
  • If unsure whether a post is appropriate, check with the social media manager or the directors before posting.

4. Promotion and Engagement

  • Repost, share, and comment on the theatre’s official posts to help increase visibility and engagement.
  • Encourage friends, family, and followers to attend shows and follow the theatre’s accounts.
  • Keep your personal promotional posts consistent with the theatre’s overall branding and tone.

5. What to Avoid

  • Do not post full scripts, full choreography videos, or other materials that have not been approved for public sharing.
  • Refrain from posting content that includes inappropriate language, behavior, or anything unprofessional while representing the theatre.

6. Questions or Collaborations

  • For collaboration ideas or promotional content, contact the social media manager before posting.
  • When in doubt, ask for guidance.  It’s better to clarify than to post something that could cause confusion or misrepresentation.